As marketing manager for NimbleGen, I managed our sales collateral and writing the communications. Each flyer & brochure were written in conjunction with a subject matter expert in target enrichment: I wrote the introductory sections to highlight the applications the market and product benefits, while a product manager or R&D expert would provide the technical background on data provided herein. Both sections were edited by the team for consistency.

This design styling was part of an integration within the Roche corporate branding. The design was meant to keep some elements (mainly imagery) consistent with the prior NimbleGen brand, whilst integrating with the Roche corporate brand.

SeqCap EZ Target Enrichment System Brochure