In 2014, I developed press releases and managed media outreach to support key collaboration announcements for the business, and product updates.
With my responsibilities, I interviewed the project leaders to ensure messaging was on point with the purpose of the business initiative, and to ensure an appropriate media outreach plan was enacted. For key press releases, follow up interviews were scheduled with major genetics news outlets, for continued coverage of the news. With that effort, I have maintained relationships with Genome Web, Genetic Engineering News, and other key life science and genetics news outlets.
Stratos Genomics – Major Investment
- Press Release – Stratos Genomics Investment, June 26, 2014
- Genome Web, Article – Featured Interviews with Company Representatives
Garvan Institute – Collaboration/Partnership
AbVitro – Technology Acquisition