NimbleGen AccuSNP Arrays Branding, 2012.

NimbleGen AccuSNP Array Branding. This newly launched application required graphics that were unique to it, but also would fit into the existing branding for the other NimbleGen applications. I created vector art of DNA representing the Single Polymorphism Nucleotides (SNPs) represented by the letters ATCG. The technology compares a research sample against a DNA reference to study if a SNP is detected, hence the graphics of two DNA strands. This design was carried through in the icon, web banners and printed graphics.