NimbleGen product applications consist of products for a variety of genomic DNA research areas. The challenge with this application was to develop similar style graphics, but keep each product reference unique. The icons were used to symbolize the DNA processes or structure happening in the genome. With the integration of the brochure graphics, a user is able to visualize the DNA structure and see how the icon plays off of the structure. Icons were used throughout the website, brochures, advertisements, and digital media.