As marketing manager for NimbleGen, I managed our sales collateral and writing the communications for these pieces. Each flyer & brochure were written in conjunction with a subject matter expert in target enrichment: I wrote the introductory sections to highlight the applications the market and product benefits, while a product manager or R&D expert would provide the technical background on data provided herein. Both sections were edited by the team for consistency.
NimbleGen Product Branding
NimbleGen offers a wide variety of DNA microarrays and DNA sequencing products for focused research of the genome. Each application has it’s own icon and subsequent artwork developed around that theme, however the imagery still has a cohesive overall brand.