Track and Trace Workflow

Steps to serialization and aggregation in pharmaceuticals

This workflow graphic was developed to help illustrate all the critical technical components in the track and trace workflow for pharmaceutical packages. Using this graphic to illustrate each step along the packaging process helps sales to communicate with the customer and understand their needs in the production line. This graphic was used as well in sales presentations, and as regulations have changed since 2017, this graphic helped to educate and engage new customers. This styling is meant to align with the 3D isometric styling of other product lines in the portfolio while maintaining a distinct look. Click to view the infographic.

Understanding Product Recalls

Analysis of Product Recalls by Type & Region

In this overview of product recalls, I took data from the US, UK, Canada and EU from 2021 and put it into an easy to follow infographic. Combing through large spreadsheets of data enabled me to categorize the information into the main buckets for the reasons for recalls: physical contaminants, biological contaminants and labeling. Understanding these factors allowed me to review how our product inspection technologies might benefit manufacturers. With this design, I worked together with an agency and internal team members to continue using the 3D isometric styling for unifomity in our brand presentation.

Click to view the infographic.

Label Inspection – 3D Isometric Video & Infographic

Label Inspection

For 2022 and 2023, I worked on our vision inspection branded materials to align the look and feel with the 3D isometric styling of the combinations portfolio. Using this founding concept, together with an agency and internal team members, we developed unique styling the for one line of label inspection products. This ensured we had some core materials for this product line, but kept it within the corporate brand standards.

Click to watch the video.

Related graphics to support this initiative. This graphic was then used in subsequent sales presentations to educate our customers on how our systems work.

3D Isometric Designs – Combinations

Branding for our combinations systems portfolio

Our combination systems offer checkweighing, vision, metal detection and x-ray inspection systems in multiple combination options. As every different system for each individual customer may be slightly different, we opted to showcase the availability to mix and match the options in a 3D isometric style. This allows for quick editing and showcases the versatility of the product offering. This set of designs was then used throughout other marketing material for a cohesive look and feel for the presentation of these systems.

Click to watch the video.

Track and Trace Brochure

Track and Trace Brochure

This overview brochure showcases the range of offerings from a portfolio on serialization and aggregation systems and software. Click on the image to read more from the full brochure. I worked on the overall design and content in coordination with standard corporate guidelines and our product management team. I served as designer, and editor to ensure the messaging and images resonated with internal stakeholders and communicated our core value proposition to customers. Click to view the entire pdf.

NimbleGen SeqCap EZ Brochure

As marketing manager for NimbleGen, I managed our sales collateral and writing the communications. Each flyer & brochure were written in conjunction with a subject matter expert in target enrichment: I wrote the introductory sections to highlight the applications the market and product benefits, while a product manager or R&D expert would provide the technical background on data provided herein. Both sections were edited by the team for consistency.

This design styling was part of an integration within the Roche corporate branding. The design was meant to keep some elements (mainly imagery) consistent with the prior NimbleGen brand, whilst integrating with the Roche corporate brand.

SeqCap Brochure

SeqCap EZ Target Enrichment System Brochure

NimbleGen Brands

NimbleGen Product Branding

NimbleGen offers a wide variety of DNA microarrays and DNA sequencing products for focused research of the genome. Each application has its own icon and subsequent artwork developed around that theme, however the imagery still has a cohesive overall brand.

Scientific Illustrations

My interest in molecular biology was prevalent in my undergraduate studies – I was originally a double major in art and molecular biology. But, my love for art transitioned into a graphic design degree, with a passion for visually communicating complex subject matter. The knowledge I gained in my undergraduate coursework is a huge asset to working in a biotech company. In these scientific illustrations I have worked to create visually engaging and scientifically accurate protocols.